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The best way is to develop and follow a plan. Start with your goals in mind and then work backwards to develop the plan.

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highlights what is problematic about the term “content”. If one can

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reasonably begin a response with “Content is anything…” then content isn’t anything in particular. “Content,” in the end, is the generic binary term to “form,” where form could be a physical form—a box, a jar, a bottle—or a conventional form of media—a video, a show, an essay, a blog post, a play, a novel. Thus, I like the definitions above that basically say “content=information,” in the sense that content is the stuff that goes in various forms.

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