just vague enough to mean everything and anyth
just vague enough to mean everything and anything, which is to say it doesn’t mean anything at all. It’s essentially a word that means “stuff to fill an empty space with.” It could be photos, video, marketing copy, thorough analysis, poetry, farts, vacuous nonsense, cat hair or cheese cubes. The only thing it hints at is that there is a finite volume of the space it must fill. Ironically, the word itself is a vessel for more content: Here’s an empty word. Now fill it with meaning.
Tom Webster (Facebook) – I’ve always hated the term, to be honest. It reminds me of the eternal cereal box disclaimer: contents may settle due to handling.