From the 40+ responses a few themes emerged. I hope they provide you
Heidi Cohen G+ – Content is high quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously content can be expressed using a variety of formats including text, images, video, audio and/or presentations. When used for marketing purposes, content should incorporate the organization’s branding, be void of any form of promotion, and use a call-to-action to be trackable.
Scott Hepburn G+ – Information designed for consumption, seasoned for enjoyment, and packaged to share.
Bryan Eisenberg (Facebook) – Think of Web content as the public conversation that happens between you and the visitor, whether the conversation is one-way (from you to the visitor), two-way (between the visitor and you), or conversation among visitors.
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